What cookies are
Cookies are small text files a website stores in your browser. Similar technologies include local storage and tracking pixels. We call all of them “cookies” here.
How we use them
- Essential cookies keep the shop working: your cart, checkout, sign-in, security, fraud prevention and remembering your cookie choice. They don’t need consent and can’t be switched off.
- Analytics cookies help us count visits and see which pages are used, so we can improve the shop. They’re only set if you choose “Accept all” or turn on Analytics.
- Marketing cookies measure our ads and help show you relevant ads on other websites. They’re only set if you choose “Accept all” or turn on Marketing.
No analytics or marketing cookies are set until you make a choice, and “Reject all” is always one click.
Cookies we use
Analytics and marketing cookies appear only when that tool is active on our site and you’ve allowed it.
| Category | Name | Purpose | Lasts | Set by |
|---|---|---|---|---|
| Essential | woocommerce_cart_hash, woocommerce_items_in_cart, wp_woocommerce_session_* | Keeps your cart and checkout working | Session to 2 days | PINKBLUEMOMS LTD |
| Essential | wordpress_*, wordpress_logged_in_*, wordpress_test_cookie, wp-settings-* | Signs you in to your account and keeps it secure | Session to 14 days | PINKBLUEMOMS LTD |
| Essential | pbm_consent | Remembers your cookie choice | 12 months | PINKBLUEMOMS LTD |
| Essential | pbm_popup_dismissed_at (local storage) | Remembers that you closed the Mama Club popup | Until cleared | PINKBLUEMOMS LTD |
| Essential | __stripe_mid, __stripe_sid | Fraud prevention when you pay by card (set on checkout only) | 30 minutes to 1 year | Stripe |
| Analytics | _ga, _ga_* | Counts visits and pages viewed | Up to 13 months | |
| Marketing | _gcl_au, _gcl_* | Measures Google Ads results | 90 days | |
| Marketing | _fbp, _fbc | Measures Meta ads and builds ad audiences | 90 days | Meta |
| Marketing | _ttp, _tt_enable_cookie, ttcsid* | Measures TikTok ads | Up to 13 months | TikTok |
| Marketing | _pin_unauth, _pinterest_ct_ua | Measures Pinterest ads | Up to 1 year |
Changing your choice
You can change or withdraw your consent at any time:
You can also use the “Cookie settings” link at the bottom of every page. You can block or delete cookies in your browser settings too, but the cart and checkout won’t work without essential cookies.
Global Privacy Control
If your browser sends a Global Privacy Control (GPC) signal, we treat it as a refusal of marketing cookies.
More information
See our privacy policy for how we handle personal data, or email hello@pinkbluemoms.com.